We remember the newspaper. So black, so white, so...papery. Back in the 1800s, advertising in newspapers was all the rage.

However, newspaper readership is on the decline. Chances are that if you're relying on newspapers for your advertising needs, you're probably about as broke as they are.

You've entered the high tech era. The radio made it possible to transmit the human voice around the world nearly instantly.

But let's be honest: don't you have more to offer your customers than some invisible talking head? Don't they want to actually SEE what you have to offer?

We all know that video killed the radio star. But that's old news. Why don't you put down those twenty-year old obituaries and think about today's reality.

Hundreds--thousands?--of channels mean that you're no competition for the remote control. And customers want to really connect, to interact.

Texting is so today, so cellular. But an SMS is just 160 characters strung together and flung across the world. The real question is how do you put those characters to work for you? And how do you integrate texting with the rest of your web presence?